Co-founders, childhood friends, and bike industry veterans Nick and Jonah started Stay True Cycles in 2019 to support the community that turned them into who they are.
After being head mechanic at Mike’s Bikes for many years, Nick opened up Stay True Cycles to have the freedom of his own shop.
Jonah has been working on bikes since he just 12 years old, and prior to opening Stay True worked and managed bike shops Around the Bay Area, Canada, and Brooklyn, NY.
Let’s be honest, the bike world is not as inclusive as it should be. White men are much more represented than other genders, races, and ethnicities. In addition, biking can be expensive, which creates class discrimination. We want to change the culture of biking to be more inclusive so that everyone can enjoy the freedom of cycling.
To stay up to date on our shop rides, join our Strava Club!
Founded in 1998, the Berkeley High Mountain Bike Team was the first interscholastic high school team in the country and went on inspire the creation of both the NorCal League and N.I.C.A. Nick has been at the helm as head coach for the past decade and the team has grown and has had many successes under his leadership.
Want to give racing enduro a shot? Founded in 2022, Stay True Enduro is dedicated to building an inclusive and supportive community through the power of racing bikes.
Join the fun!
We've all been there, sometimes we purchased the wrong part.
-We offer a 30 day return policy on unopened components, parts and accessories with a receipt.*
-Special order items are final sale.*
-Bike returns will be accepted within 30 days only for store credit and/or exchange and will be subject to a 25% restocking fee.*
*We reserve the right to refuse a return at our discretion.
We love to ride too so we know you want to keep your ride running at tip top shape. Bikes purchased from us have lifetime* tunes and adjustments included. This is applicable only to the original owner and is non-transferrable if the bike is sold and can be revoked at our discretion.
What is included:
-1 Yearly basic tune-up
-Unlimited derailleur, brake, and shifting tunes]
-Warranty support within the bounds of each manufacture's warranty
What is not included:
-Replacement and installation of worn parts
*Lifetime is based on the expected usable lifetime of a bike or component, not your own life.
We are proud to offer quality repairs, at a reasonable price, and a fast turnaround. That being said, we are also human and sometimes we can miss the mark and will honor any repair done within 60 days.*
We reserve the right to revoke this policy if we find behavior to be unbecoming*
Great question! We offer demos of some of our models so you can try before you buy. We charge $150 per day or $275 a weekend and these fees go towards any purchase of a bike from us. All you need is valid ID and a matching credit card at pick up and we'll hold a copy these items until the bike is returned. If you crash and damage the bike you will be responsible for replacing any damaged parts.
We offer home delivery for a one time fee of $150 within a 5 mile radius of the shop.
Website Designed & Developed by Winston Struye